A cookie is a small amount of data which often includes a unique identifier that is sent to your computer or mobile phone (referred to in this policy as a “device”) from the Website and is stored on your device’s hard drive. A cookie records on your device information relating to your internet activity (such as whether you have visited the Website before).
Alternatively, you can adjust your internet browser settings not to accept cookies. Your web browser's help function should tell you how to do this. You can also find information about how to do this for all the commonly used internet browsers at http://www.aboutcookies.org/default.aspx. This website will also explain how you can delete cookies which are already stored on your device. You acknowledge that if your computer is set to reject cookies, you may still use the Website, but your ability to use some of the areas of the Website may be limited.
We currently use the follow third party services that will set third party cookies as part of the function of the website:
The Website uses Google Analytics to monitor use of the Website. Google Analytics is a web analytics service provided by Google Inc. The cookies remember you from one page request to the next, for example to differentiate between 'new' and 'returning' visitors. We receive reports from Google Inc. about website usage (such as the number of visitors to the Website or the number of unique page views).
Google Ads conversion tracking
The Website uses Google ads conversion tracking to monitor use of the Website by advertising placed by Applied Photophysics Ltd. on the Google ads advertising platform . Google Ads conversion tracking is a web analytics service provided by Google Inc. The cookies remember you from one page request to the next. We receive reports from Google Inc. about website usage in a similar way to Google Analytics.
Google Ads Remarketing
The Website uses Google remarketing tracking to identify website users that have shown an interest in Applied Photophysics Ltd. products and services by accessing material on the Website. This service is provided by Google Inc. using the google ads platform. Google collects anonymized audiences of Website users on behalf of Applied Photophysics that we can use to display online advertising to you. You will not receive any additional online advertising, but an amount of the normal internet advertising you see online will be about product and services from Applied Photophysics Ltd.
Last updated: 19 February 2019